Established in January 1997, the DTCM
has two main areas of responsibility.
The first of these includes all the
functions of the former Dubai Commerce
and Tourism Promotion Board (DCTPB),
which had been in existence since 1989
and concentrated on the international
promotion of Dubai’s commerce and
tourism interests. The DTCM’s second
main area of responsibility is as the
principal authority for the planning,
supervision and development of the tourism
sector in the emirate.
Underlining
the importance attached to tourism
development at the highest level,
the DTCM’s Chairman is His Highness
General Sheikh Mohammed bin Rashid
Al Maktoum, Crown Prince of Dubai
and UAE Minister of Defence. Its Director-General
is Khalid A. bin Sulayem.
As
part of its marketing role, the DTCM
plans and implements an integrated
programme of international promotions
and publicity activities. This programme
includes exhibition participation,
marketing visits, presentations and
roadshows, familiarisation and assisted
visits, advertising brochure production
and distribution, media relations
and enquiry information services.
In
addition to its head office in Dubai,
the DTCM has 14 overseas offices.
They are located in Philadelphia (covering
North America — East and Central),
Los Angeles (North America —
West Coast), London (the UK and Ireland),
Paris (France), Frankfurt (Germany),
Stockholm (Scandinavia), Milan (Italy),
Moscow (the Russian Federation, CIS
and Baltic States), Nairobi (East
Africa), Johannesburg (South Africa),
Mumbai (India), Hong Kong (Far East),
Tokyo (Japan) and Sydney (Australia
and New Zealand).
In
assuming its administrative responsibilities
within Dubai, the DTCM has now taken
over the licensing of hotels, hotel
apartments, tour operators, tourist
transport companies and travel agents.
Its supervisory role also covers all
touristic, archaeological and heritage
sites, tourism conferences and exhibitions,
the operation of tourist information
services and the organisation and
licensing of tour guides.
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